IAB Digital Media Sales Certification Practice Test 2026 – Comprehensive Exam Prep

The most recognized dimensions for a super leaderboard banner ad are 970x90 pixels. This size is designed to provide a wider format compared to traditional leaderboard ads, facilitating more visually impactful and engaging advertising. The increased width allows advertisers to present more information or creative content without compromising the overall visibility and engagement of the ad.

While other dimensions such as 728x90 (which is the standard leaderboard) provide a substantial advertising space as well, the super leaderboard stands out by offering a larger area which can be particularly beneficial for promoting brand messages or more complex advertising briefs that necessitate additional space. The other options, such as 300x600 and 300x250, represent different ad formats entirely, often used for different placements and objectives, rather than the super leaderboard specifically.